June 2014 - PS Medical Marketing

The mouse click that roars: Using video on your website.

Today, almost everyone has a website to market their professional services. But, just having an online presence is not enough to attract a desired audience. The more eyes on a page, the more likely your message is being received. So … Read More

Content Marketing for Websites

What does a winning website have to do with neuroscience? More than you might think. In her book Neuro Web Design (2008), Dr. Susan Weinschenk says that the human brain has three separate areas: instinct, emotion and logic. With good … Read More