Blogs Archives - PS Medical Marketing

Doctor’s How-to: Instagram – What should I post?

If you’re at a loss for ideas to stay active on Instagram, consider these top 10 ideas:

1. Post a picture with a patient (be sure to get his/her approval) 2. Post a picture of your favorite team after a … Read More

Key Support Staff Tips

A close team makes it easier to stay on top of administrative work while providing the necessary attention and high quality of care to each patient.

Consider these tips:

  • Encourage communication. You’d rather be safe than sorry in this … Read More

Doctor’s How-to: Twitter

With twitter, ‘blurb’ is the word! You have just 140 characters to make an impact.

Therefore, since brevity is the soul of wit. And tediousness the limbs and outward flourishes, I will be brief. -William Shakespeare, Hamlet

Remember these Twitter … Read More

Media Training? Why me?

When you’re in the spotlight, following are some tips for appearing trust-worthy and sincere when going on-camera or speaking to the media:

  • Be confident. Allow yourself to be relaxed and straightforward. The more comfortable you are, the more comfortable … Read More

Doctor’s How-to: Instagram

There are an estimated one million doctors in the U.S. and 10 million in the world. Sounds like a lot until you learn that there are 400 million monthly active Instagram users.

Want to reach those users? Be a doctor … Read More

A Love Story: Doctors and Social Media

If you are a physician, seeing patients, working in the OR and spending time with family can take up most of your day. You may wonder if diving into social networking is worthwhile. Who wouldn’t? But the truth is, in … Read More

Dependent on Great Photography

A picture tells a thousand words…. And in our business of creating messaging and relevant content for clients, we are dependent on great photography. And, thanks to one of Chicago’s best, John Booz (no, this doesn’t mean he hits the … Read More

Talk like a Physician

Medical terminology is tricky. In life, there are two distinct moments when using very technical medical words can be problematic. One is when a physician explains a diagnosis to a patient who has little medical literacy and the other is … Read More

Throwback Thursday

P.S. Medical Marketing recently found a Digital Trends article, “Everything you need to know about your favorite day: Throwback Thursday (er, #tbt).” Writer, Kate Knibbs, says that Millennials love nostalgia, and the social media world loves the concept of Throwback Thursday (#TBT, … Read More