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Portfolio Archives - PS Medical Marketing

Talk like a Physician

Medical terminology is tricky. In life, there are two distinct moments when using very technical medical words can be problematic. One is when a physician explains a diagnosis to a patient who has little medical literacy and the other is … Read More

Throwback Thursday

P.S. Medical Marketing recently found a Digital Trends article, “Everything you need to know about your favorite day: Throwback Thursday (er, #tbt).” Writer, Kate Knibbs, says that Millennials love nostalgia, and the social media world loves the concept of Throwback Thursday (#TBT, … Read More

Should doctors use Facebook for their practice?

Not every physician is as media savvy as those on KevinMD.com. Even doctors who understand the virtues of social media as a marketing and communication tool are all too aware of its downsides. For example, Dr. Kevin Pho maintains both a … Read More

To Tweet or not to Tweet?

You’re a busy physician but you want to venture into social media to bring new business to your practice. The question that comes to mind is should you use Facebook or Twitter?

The answer can be found in your audience. … Read More

Calling all doctors. Your patients are online…you should be too!

The internet is a wildly untamed place, one that many health professionals choose to avoid. It is quickly becoming the primary resource for patients to connect with, learn more about and even rate their doctors—81 percent of U.S. adults use the internet and 59 percent say they have looked online for health information in the past year; and while many doctors have used Facebook, LinkedIn, Twitter and other online medical community sites like Sermo to engage with friends and colleagues, few have corresponded with patients.

The bottom line: Get online. Your patients are and you should be too! Establish your own reputation while embracing consumer reviews. You’ll learn about the digital world and the consumer expectation, gain visibility, be better connected and recognized, and have a positive impact on the potential patient–all positive outcomes. Now, go sign up!Read More

Health Hot-Buttons Workshop on May 31, 2013

P.S. Communications is pleased to announce an incredible event taking place in Chicago at the end of this month!

We have partnered with Midwest Orthopaedics at Rush (MOR) and Accelerated Rehabilitation to bring you a “Health Hot-Buttons” Workshop. … Read More

At ABC 7 with “The Voice” Contestant Jamie Lono and band!

While we were at ABC 7 for an 11 AM news segment on the “dos and don’ts” of high heeled shoes featuring Dr. George Holmes, orthopaedic surgeon at Midwest Orthopaedics at Rush, we ran into “The Voice” contestant Jamie Lono and … Read More

Physicians: Your Patients are Online… Why You Should Be, Too

When patients enter a doctor’s office with a health concern, chances are they’ve already researched that problem online before seeing a physician. Recent studies have found that Americans are turning to the internet now more than ever for information regarding … Read More

Leveraging new technology offered by physician or hospital clients

We recently learned that client MetroSouth Medical Center was training its emergency department staff on a stroke robot. Controlled by the remote physician, the robot can turn its head and zoom in on the patient so closely that he or … Read More