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Media relations Archives - PS Medical Marketing

Talk like a Physician

Medical terminology is tricky. In life, there are two distinct moments when using very technical medical words can be problematic. One is when a physician explains a diagnosis to a patient who has little medical literacy and the other is … Read More

Calling all doctors. Your patients are online…you should be too!

The internet is a wildly untamed place, one that many health professionals choose to avoid. It is quickly becoming the primary resource for patients to connect with, learn more about and even rate their doctors—81 percent of U.S. adults use the internet and 59 percent say they have looked online for health information in the past year; and while many doctors have used Facebook, LinkedIn, Twitter and other online medical community sites like Sermo to engage with friends and colleagues, few have corresponded with patients.

The bottom line: Get online. Your patients are and you should be too! Establish your own reputation while embracing consumer reviews. You’ll learn about the digital world and the consumer expectation, gain visibility, be better connected and recognized, and have a positive impact on the potential patient–all positive outcomes. Now, go sign up!Read More

Health Hot-Buttons Workshop on May 31, 2013

P.S. Communications is pleased to announce an incredible event taking place in Chicago at the end of this month!

We have partnered with Midwest Orthopaedics at Rush (MOR) and Accelerated Rehabilitation to bring you a “Health Hot-Buttons” Workshop. … Read More

At ABC 7 with “The Voice” Contestant Jamie Lono and band!

While we were at ABC 7 for an 11 AM news segment on the “dos and don’ts” of high heeled shoes featuring Dr. George Holmes, orthopaedic surgeon at Midwest Orthopaedics at Rush, we ran into “The Voice” contestant Jamie Lono and … Read More

Physicians: Your Patients are Online… Why You Should Be, Too

When patients enter a doctor’s office with a health concern, chances are they’ve already researched that problem online before seeing a physician. Recent studies have found that Americans are turning to the internet now more than ever for information regarding … Read More

Leveraging new technology offered by physician or hospital clients

We recently learned that client MetroSouth Medical Center was training its emergency department staff on a stroke robot. Controlled by the remote physician, the robot can turn its head and zoom in on the patient so closely that he or … Read More

Cook-Illinois Corporation

Cook-Illinois, the largest private school bus company in the country, also became the first in Illinois to switch all buses to biodiesel fuel. P.S. Communications created an Earth Day announcement which generated coverage on all Chicago TV stations. The next … Read More

Marriott

The new Marriott hotel in Burr Ridge, IL, had just opened and was suffering from an identity crisis, a difficult location and needed to fill rooms starting by creating a “buzz” in the local community.

P.S. Communications coordinated many events, … Read More

Clean Air Counts

This program, run by the Metropolitan Mayors Caucus, encourages Chicago companies to reduce ozone-causing emissions in the workplace. Clean Air Counts came to P.S. Communications when they needed more “adopters” and program awareness.

P.S. Communications featured corporate leaders in a … Read More

The Community House

This 50-year-old not-for-profit in Hinsdale needed to increase awareness and raise donations from new sources.

P.S. Communications created a fee-based membership program with special privileges for members. Tactics included an aggressive marketing campaign, including ads, direct mail, new brochures and … Read More