Uncategorized Archives - PS Medical Marketing

Tips for Physicians to Make and Keep a Lasting Impression

A trip to the doctor’s office or hospital can be daunting for many people, which is why making your patient feel comfortable and relaxed is important. Your impression begins the minute they walk through your practice doors.

Here are some tips … Read More

Finding the Right PR Partner

As the old saying goes, “Any publicity is good publicity.” As a doctor, you may want to get noticed and recognized for the work you are doing, but where do you start and how do you know who you can … Read More

Social Media Tip: How to Gain Followers

In a world where online marketing has become essential, social media can be a powerful instrument to promote your brand, gain connections and create a strong online presence. One of the most important elements of a strong social media … Read More

Healthcare Managers: Watch Out for Too Much Grit!

Merriam-Webster’s dictionary defines grit as “firmness of mind or spirit: unyielding courage in the face of hardship.” Sounds like the perfect characteristics for a good healthcare manager, right? But, did you ever stop to think that maybe having too much … Read More

Online patient reviews can be helpful for your practice. .

Before the Internet, it was difficult for patients to publicly review a physician’s reputation. Today, people rely on the internet to research physicians before making an appointment. Presently, there are dozens of online websites and social media platforms that … Read More

PS Medical WGN-TV Segment— “Around Town”

An early morning TV shoot is just another day on the job for us. This one, a WGN-TV “Around Town” segment featured Midwest Orthopaediccs at Rush sports medicine physician Dr. Jeffrey Mjaanes. He shared his extensive knowledge of concussion just … Read More

Dependent on Great Photography

A picture tells a thousand words…. And in our business of creating messaging and relevant content for clients, we are dependent on great photography. And, thanks to one of Chicago’s best, John Booz (no, this doesn’t mean he hits the … Read More

PS Medical Marketing WIns Top Award for Marketing Physician Services

PS Medical wins big at the Publicity Club of Chicago’s award ceremony.  We won the Golden Trumpet Award for the public service campaign “Knees for Life” — calling attention to rising ACL injuries and recommending screening and prevention programs for … Read More

Internal PR—What is it and how to make it effective?

The scenario: The public relations firm you hired has just rolled out a brilliant campaign featuring your team of specialized care physicians. It’s the perfect pitch: accessible information focusing on the kind of medicine that sets your practice above the … Read More

How A PR Firm Can Help Your Medical Practice

In a crowded field of constantly changing health care options, how can you make your medical services stand out? At PS Medical Marketing, we have noticed that more and more solo physicians and group practices are turning to marketing and public … Read More