December 16, 2015

Doctor’s How-to: Instagram

Screen Shot 2015-12-16 at 11.44.51 AMThere are an estimated one million doctors in the U.S. and 10 million in the world. Sounds like a lot until you learn that there are 400 million monthly active Instagram users.

Want to reach those users? Be a doctor who uses Instagram.

Here’s what you need to know:

  • Post regularly, but not too often. Post a photo once a day or every other day unless a special circumstance requires more. You don’t want people to be bothered by too much activity on your page, but create a consistent following that people can rely on.
  • Connect to local events. Post about local teams’ wins, send congratulations to local schools or groups, show your interest in the events like concerts, speakers, etc.
  • Use hashtags. This might be one of the most important steps because it allows for your posts to be searched. Every post should include two to four hashtags, but not more.
  • Put links in the description. A link to your website can be placed on your Instagram page (under settings, edit profile, put your website link next to the small “I”) and links to specific pages can be placed in the description of your related posts. Use shortening services to shrink your URL such as or
  • Make it fun. Include interesting graphics, quizzes or games, post video segments or music clips. When you’re out doing interesting things that would interest others, post about it.
  • Think about your followers. Post about things that interest the people who are looking at your page.
  • Like, like, like. Go out and like other’s posts. It will encourage people to look at your page and like your posts in return.

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