June 24, 2016

Finding the Right PR Partner

As the old saying goes, “Any publicity is good publicity.” As aUnknown doctor, you may want to get noticed and recognized for the work you are doing, but where do you start and how do you know who you can trust to get your name out there? We’ve put together these four tips to help you find your perfect PR agency:

  1. Take a look at the PR agency’s other clients. This way, you can see if they are experienced at handling clients similar to you.
  1. Think of your goals. Decide what you want your PR team to accomplish. This will make it easier to determine what you want to focus on when meeting with them. Do you need help with your website, social media or strategies to get more patients?
  1. Know your budget. Looking at how much you can afford will allow you to prioritize what you want your PR team to focus on. Look for a PR group that is able to accommodate your budget while still being able to accomplish your main goals.
  1. Chemistry is key. Hire a PR team with people you like. You’ll be working with them a lot, so making sure you work well as a group is key.

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