Preparation is key in media interviews and speaker training. Interviewees need to understand how to control the interview and how to keep answers brief and on target. With experience as a TV reporter and anchor in markets throughout the country, Media Coach, Lisa Stafford understands what makes the media tick and guide clients and physicians to speak to the general public. She understands the complicated medical terminology and is able to work with her clients to simplify the language for the target audience. She provides the necessary tools to conduct a powerful interview or presentation.